How to level up your marketing by optimizing your email sign up form?

Email marketing is one of the most useful ways in the digital marketing where you try different techniques to collect the email addresses of your customers so that you can send them promotional emails. This helps you increase your sales apparently. In other words, it helps you generate a huge amount of leads.

You need to use all the techniques in a proper and secure way so that you can stay away from the spam box of your customers. Because once your emails started going to the spam box, you’ll never be able to bring them back and this useful technique will turn to be a great headache for you. Most of the times, users only mark you as spam when you try to enter their inbox forcefully.

The best way to engage your customers is to convince them to sign up to your email newsletter. It will help you stay secure from going to the spam box along with increasing your sales and customer engagement. The problem is that convincing the customers to submit their email address is also a severe headache.

You need to find different attractive ways to grab their attraction so that they can submit their email address willingly. Taking a look at will help you grab some ideas of optimizing your email sign up form to collect a list of customers.

Let’s take a look at some of the useful tips that you can use to collect a list of potential customers.

Chat box

A chat box is the best source of collecting email addresses of customers. All you need to do is hiring an AI expert to design a chat box for your website or buying the chat box from a reliable provider. The chat box appears as an attractive element for the users and it offers them some help regarding their search.

The chat box is designed under the AI standards as it is supposed to communicate with the user like a human.

If you don’t have enough budgets to buy an AI based chat box, you can hire someone to stay online and answer the questions of visitors. You can even attach the chat box with your mobile where a message will be sent to your mobile whenever a user will submit a query in the chat box.

At the end of your conversation, you can ask the user to submit their email so that you can send them detailed answer.

This is one of the most useful ways of optimizing your email sign up form these days.


You can also use website’s sidebar for your email sign up form to grab the attention of the viewer. You need to hire an expert graphic designer to design the layout for this section as it’s not easy to grab a user’s attention.

You may be thinking of creating a gif image for this purpose but we strictly warn you to stay miles away from this as it will cause disturbance to the user instead of grabbing their attention.

The best way to grab the user’s attention is to play with the graphics in a creative way and only an expert graphic designer can do this.